Wine Club Advert Research Paper Example | Topics and Well Written Essays - 750 words

Wine Club Advert - research Paper ExampleI consider the Wine Club advertizement on the New York propagation newspaper as an appropriate article for rhetorical analysis. The basic message propagated by the advertizement is the 50% discount entitled for every member of the lodge for all their purchases on drink. The first approach towards rhetorical analysis is to consider the ethos aspect of the advertisement. In this case, ethos reflects the ethical and moral aspect of the advert (Faigley & Jack 2010). The stack behind the advert believe that drinking of fuddle has health and lifestyles advantages. However, people do not benefit from the health and therapeutic value resulting from drinking of wine due to worth factors. Thus reducing price through discount is the first strategy of eliminating cost burden. However, the advertisement considers price reduction strategy as a sufficient factor for support wine drinking among the people. According to the advertisement, joining a wine-drinking club will contribute to the development of wine drinking habit among the people. The advertisement is trying to make the earreach to reconsider their naivety towards their health. In addition, the advertisement is trying to erase peoples mentality towards wine drinking and the association of wine with immorality. Thus, the advertisement is trying to make people reconsider their attitude towards wine drinking. The advertisement is also trying to explore peoples ignorance that results from generalization. Although the advert is trying to pass reasonable information to the sense of hearing, it fails to set its facts straight. The advertisement illustrate useful information about drinking wine and encouraging people to drink wine by joining wine drinking clubs. However, the advert does not will accurate information concerning the benefits of drinking wine and the role of wine drinking clubs in influencing peoples behaviors. The only evidence provided by the advertisem ent concerns the role of wine drinking club membership in eliminating consumers burden. For instance, the advertisement claims that all members of the wine drinking will obtain their favorite drink at a price 50% below the marked price. However, this price reduction does not imply that wine drinking will increase by 50%. Despite the controversies surrounding the advert concerning inadequate evidence, the advertisement has a high degree of persuasiveness. Firstly, the advertisement contains colorful pictures of different brands of wine. These pictures not only encourage the audience about wine drinking club membership but also the lifestyle that comes with wine drinking. The advertisement has significant claims concerning different lifestyle diseases and the recent discoveries on the benefits of drinking wine. However, the advert does not provide a clear link between its message and a solution to the bother. It is evident that the advertisement provides solution to the problem witho ut setting appropriate strategies for solving the problem. The advert has evident mythology aspects that relate to its intended message. Firstly, the advert relies on the office of association as a strategy towards elimination of peoples attitude towards drinking of wine. In addition, the advertisement relies on scientific discoveries and peoples observation. Although the advert creates a link between actual scientific discovery and modern day medical problem, it is slightly unrealistic (Radway, 2010). This deficiency creates a arse for the cultural myth in the advertisement. In addition, the advertisement illustrates the numerous cultural myths assistantd with wine drinking. For instance, people associate wine drinking with the rich people. In addition, different brands of wine are associated with ancient European monarchies. For instance, the