Thursday, August 27, 2020

The Changing Earth essays

The Changing Earth papers Disintegration is the transportation of endured bits of bedrock through the specialists of wind, water (waterways and ice), and gravity. As mountains are developed by structural powers, they are likewise split down and diverted by enduring and disintegration. The draw of Gravity makes surface material move descending. Downslope developments might be fast or moderate. They may include just the surface material, or they may include the bedrock underneath. Houses based on slopes can add to soil developments in light of the fact that the heaviness of the homes may add to the gravitational power. Wind adds to the erosional procedure via conveying surface material starting with one area then onto the next. Icy masses, colossal sheets of ice that can move gradually over land, get and convey shakes and soil with them. At the point when they go through stream valleys, the ice sheets develop those valleys. Mountain Glaciers, combined with the descending power of gravity, make torrential slides that can cause incredible erosional harm. Of all the erosional operators, running water is the most impressive. Waterways, working with the power of gravity, have wrecking erosional sway. The activity of waterways streaming against the land has shaped chasms as extensive as the Grand Canyon. As waterways dissolve land, they convey stores with them. DELTAS are shaped at the mouths of streams that unfilled into a lake or a sea. The dirt that is conveyed along a stream and saved as its mouth is the richiest and generally prolific all things considered. The Nile and the Mississippi Rivers have framed deltas that are noted for their rich soil, making these districts profoundly alluring for horticulture. ... <!

Saturday, August 22, 2020

Gangster films as a genre essays

Criminal movies as a type articles For this activity, I have selected to take an inside and out glance at a specific class, this sort being hoodlum films. So as to perceive how a film from this type fits into the classification of criminal I have additionally selected to examine a film called The Untouchables. By doing this I will have the option to take a gander at qualities that have placed this film in the hoodlum kind and attributes that don't have a place such a great amount with the said classification. Right off the bat, when we consider criminal movies we consider hard-hitting wrongdoing dramatizations. This is frequently evident, yet likewise with all sorts, there are consistently irregularities. For instance, the film Bugsy Malone, has all the cliché highlights of a criminal film however is in actuality a comedic melodic. The equivalent goes for the film I have decided to examine. In spite of the fact that it is viewed as a hoodlum film it likewise falls under the sub-type of Action. We additionally will in general consider hoodlum films in a specific period, this typically being the 1920s 1950s. This will in general be valid, as this was the zenith of the criminal time frame and composed wrongdoing as a rule. There then appeared to be a rest in crime between the 1950s and late 1970s, when another flood of law-breaking started in the gambling clubs of Los Angeles and Miami, another cliché setting for the hoodlum development. There still can't seem to be made, a criminal film that is set outside of the twentieth century. There is likewise a pattern that is crucial to the setting of hoodlum films. Most, if not all criminal movies occur in the rushing about of the city or if nothing else the suburbs. There is a purpose behind this. Hoodlum films are incredibly family orientated. The crowd or mafia, is really viewed as a family by the individuals who have a place with it. The mafia, for instance has a back up parent that goes about as the pioneer, who gets unrestricted regard. Family is frequently critical to the criminal storyline. On the off chance that a hoodlum needed to unleash vindication (if that is possi... <!

Friday, August 21, 2020

Blog Archive Mission Admission Choosing Safe Recommenders

Blog Archive Mission Admission Choosing Safe Recommenders Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. Given that you still have significant time before next years first-round application deadlines, you have the opportunity to take some steps now to ensure you submit your strongest applications possible. One such step is doing some background work on your recommenders to make sure your choices are indeed “safe.”   After all, if you are playing by the strictest interpretation of the rules of recommendations, you will not get to see what your recommenders ultimately write about you. So, by doing a little intelligence work in advance, you can better understand whether you are choosing the right person, before you commit to a certain individual. By doing some “intelligence,” we meanâ€"where possibleâ€"contacting past colleagues in a discreet and diplomatic way to find out what their experiences were like with your potential recommender. For example, was your potential recommender a generous advocate or was he/she a disinterested third party who had a tendency to be harsh? Clearly, learning more about your target recommenders  approach in advance can help you understand whether or not you should offer him/her this important responsibility. Past colleagues can also guide you in how best to  manage  your recommenders, which can be just as important as choosing them. Knowing up front that your recommender is a procrastinator or performed better after being given a list of accomplishments from which to work can help ensure the best letter possible and can prevent you from inadvertently antagonizing your recommender  or delaying the process. Share ThisTweet Mission Admission Blog Archive Mission Admission Choosing Safe Recommenders Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. Given that you still have significant time before next year’s first-round application deadlines, you have the opportunity to take some steps now to ensure you submit your strongest applications possible. One such step is doing some background work on your recommenders to make sure your choices are indeed “safe.” After all, if you are playing by the strictest interpretation of the rules of recommendations, you will not get to see what your recommenders ultimately write about you. By doing a little intelligence work in advance, you can better understand whether you are making the right decision before committing to a certain individual. By doing some “intelligence,” we meanâ€"where possibleâ€"contacting past colleagues in a discreet and diplomatic way to find out what their experiences were like with your potential recommender. For example, was your potential recommender a generous advocate or was he/she a disinterested third party who had a tendency to be harsh? Clearly, learning more about your target  recommender’s approach in advance can help you understand whether or not you should offer him/her this important responsibility. Past colleagues can also guide you in how best to  manage  your recommenders, which can be just as important as choosing them. Knowing up front that your recommender is a procrastinator or performed better after being given a list of accomplishments from which to work can help ensure the best letter possible and can prevent you from inadvertently antagonizing your recommender  or delaying the process. Share ThisTweet Mission Admission Blog Archive Mission Admission Choosing Safe Recommenders Mission Admission is a series of MBA admission tips; a new one is posted each Tuesday. Given that you still have significant time before next year’s first-round application deadlines, you have the opportunity to take some steps now to ensure you submit your strongest applications possible. One such step is doing some background work on your recommenders to make sure your choices are indeed “safe.” After all, if you are playing by the strictest interpretation of the rules of recommendations, you will not get to see what your recommenders ultimately write about you. By doing a little intelligence work in advance, you can better understand whether you are making the right decision before committing to a certain individual. By “intelligence,” we mean contacting past colleagues when possible in a discreet and diplomatic way to find out what their experiences were like with your potential recommender. For example, was your potential recommender a generous advocate, or was he/she a disinterested third party who had a tendency to be harsh? Clearly, learning more about your target  recommender’s approach in advance can help you understand whether or not you should offer him/her this important responsibility. Past colleagues can also guide you in how best to  manage  your recommenders, which can be just as important as choosing them. Knowing up front that your recommender is a procrastinator or performed better after being given a list of accomplishments from which to work can help ensure the best letter possible and can prevent you from inadvertently antagonizing your recommender  or delaying the process. Share ThisTweet Mission Admission

Monday, May 25, 2020

Neocolonialism the Relationship Between Superpowers and...

Using examples assess the view that the relationship between superpowers and the developing world is a neo colonial one. (15) The dominating capitalist ideology from superpowers has led to extreme inequalities between core and peripheral nations, which has resulted in an unstable relationship with the developing world. Neocolonialism is a geopolitical practice in which a superpower perpetuates its economic and political hegemony on underdeveloped nations. This indirect and ‘disguised’ Imperialism has continued in variable degrees between colonial powers and peripheral regions including Asia, Africa, the Caribbean and Latin America. According to Dr Alice Lyman Miller, a superpower is: â€Å"a country with the capacity to project dominating†¦show more content†¦Two hundred giant corporations dominate the world’s economic activity such as General Motors being larger than Denmark amp; Ford is bigger than South Africa [economically]. Pilger travelled to Indonesia to examine the discrimination he believes globalization causes, where high street brand Nike is mass-produced by cheap labour in ‘sweatshops’. Foreign Direct Investment in low-tech manufacturing areas mean big profits for TNC’s, resulting in Superpowers approving of the advantages the developing world brings. In contrast, the developing world doesn’t have a good relationship with superpowers, due to the injustice of exploitation and poverty. This high mass consumption from superpowers correlates with the modernization theory, in that consumerism is increasing among wealthier countries. In contrast to this argument, is the idea of ‘paternalistic neocolonialism’, some people of colonial countries believes culturally and ideologically that the relationship between superpowers and developing nations is beneficial in the long-term. Emerging superpower China has delegated with the Democratic Republic of Congo in that Chinese multinational corporations will only receive copper ore if Chinese firms provide infrastructural services to the D.R. of Congo. Hence this relationship becomes more balanced in that the developing nation receives payment for its valuable resources, catalyzing industrial development. ThisShow MoreRelatedBarack Obama s President Of The Free World2269 Words   |  10 Pageselected in 2008 his supporters had many high expectations. Here was a man who had just became the first man of color to be elected President of the United States of America, the most powerful nation in the face of the planet and the leader of the free world. Taking on th is role was no easy feat as though Obama had inherited the greatest recession the United States had experienced since the Great Depression of the 1930s, millions of Americans were losing their homes. Occupied with this domestic crisis

Thursday, May 14, 2020

American Education Vs. American Schools - 874 Words

American education system does not compare to other counties. Students are not expected to meet high standards. American students do not possess the communication and computational skills they need today to succeed in college or in the working world. The American school system has no answer to fixing what a continuous problem we face in this country. Schools are overcrowded, lacks the tools and funding to educate our children. Meanwhile in other counties like China, Korea, and other parts of the world thrive on sending our productive individual into this world. I think if you want your child to have a better education either home school them to insure they are receiving the proper education or send them to a foreign country where sure to get an education, because the American school system does not compare to other counties. Eldzier Cortor like many artist of that time left America to study art in different parts of the world. Artist like Augusta Savage, William Johnson, and Alain Locke all studied art in other counties to increase their knowledge different types of art. What they all have in common is that they were culturally shock at what they learned and observed. Cortor went to study in the western hemisphere, Cuba, Haiti, and Jamaica. Cortor was amazed at the untouched, still traditional, African customs people of the islands. Cortor fascinated by the symbols of the people, stayed in Haiti for two years furthering his education on African art. This art was differentShow MoreRelatedBrown Vs. Board Of Public Schools1605 Words   |  7 PagesBrown vs Board Tess Gerczak Baker College Brown vs Board Neither the atom bomb nor the hydrogen bomb will ever be as meaningful to our democracy as the unanimous declaration of the Supreme Court that racial segregation violates the spirit and the letter of our Constitution. â€Å"On May 17 1954 the court unanimously ruled that separate but equal violated the Equal Protection Clause. Even though undefined the brown vs board of education caused the desegregation of public schools. Led toRead MoreBrown Vs. Board Of Education1143 Words   |  5 PagesBrown vs. Board of Education (1954) was a landmark Supreme Court Case that overturned the separate but equal ideology established by the earlier Supreme Court Case Plessy vs. Ferguson (1896). The Plessy vs. Ferguson court case had a profound affect on the social interaction of racial groups in the late 19th to early 20th century causing tension between the two most prominent races within the United States, the Caucasians and the African Americans, which included Hispanics and other non-white cit izensRead MoreEnding Public School Segregation: The Brown vs Board of Education Trial940 Words   |  4 PagesBrown vs Board of Education Brown vs Board of Education was a trail to end public school segregation, but the ruling of the trail was not enforced. The case was rooted in Kansas with many different plaintiffs accusing the Board of Education. These plaintiffs bounded together and with the help of the local National Association for the Advancement of Colored People or more commonly known as NAACP, brought the case up to the U.S. District Court. The court ruled in favor of the Board of Education, butRead MoreBrown vs Board of Education600 Words   |  3 PagesThe Brown vs Board of Education as a major turning point in African American. Brown vs Board of Education was arguably the most important cases that impacted the African Americans and the white society because it brought a whole new perspective on whether â€Å"separate but equal† was really equal. The Brown vs Board of Education was made up of five different cases regarding school segregation. â€Å"While the facts of each case are different, the ma in issue in each was the constitutionality of state-sponsoredRead MoreThe Chicago Public School System1226 Words   |  5 PagesThe Chicago Public School system was slow to integrate even after the Brown v. Board of Education ruling of 1954. It took much protesting, federal involvement and public outrage to finally bring about more racial equality for the students of Chicago. While the Brown v. Board of Education ruling is thought of as being the reason any racial equality was brought to schools after such long hardships for the African American students, Chicago had a difficult time bringing the ruling to fruition and federalRead MoreBrown Vs. Board Of Education878 Words   |  4 Pages Brown vs. Board of Education Is our nation becoming segregated again in light of the recent current events? When you turned on your television last week, did you get a sense of remorse for both the black community as well as the law enforcement community? Our nation is facing many obstacles today regarding equal rights for all. Recently, I have read an essay released in a magazine called, The American School Board Journal, titled â€Å"The Ruling that Changed America† by Juan Williams which he alsoRead MoreThe Civil Rights Movement : Thurgood Marshall Law1501 Words   |  7 PagesMarshall blazed the trail for the Civil Rights Movement from two sides of the American Legal System, both as a lawyer, and as a Justice of the Supreme Court. Marshall’s initial rise to fame came as a result of his success as the head lawyer for the Brown family in Brown vs. The Board of Education. Later, Marshall was appointed to the Supreme Court, making him the first ever African American Supreme Court Justice in American history. Overall, Marshall’s impact as a lawyer, a judge, and an activist,Read MoreThe Disintegration Of Integration Of America s Schools932 Words   |  4 PagesThe Disintegration of Integration in America’s Schools Brown vs. Board of Education will celebrate its 62nd anniversary on May 17, 2016. Brown vs. Board of Education was the result of a series of appeals presented to the Supreme Court at about the same time other court cases around the United States dealt with the same issues of equal rights of what was taught in the schools, how it was taught, and bussing of students (â€Å"What Was Brown...†). Thurgood Marshall, chief attorney for Brown who laterRead MoreCauses Of The Civil Rights Movement954 Words   |  4 Pageswas Through the early 1950s to the late 1960s, this quote was very much true. Post civil war times were hard on African Americans. Even though at the time they were considered free, they were often criticized and discriminated against. Finally, shootings, brutality, and unfair treatment were enough. In an effort to end racial segregation and discrimination against African-Americans all over the country, they took a stand. This was known as the Civil Rights Movemen t. There were many interesting eventsRead MoreWomen in Psychology Psy 310 Essay1470 Words   |  6 Pagesadversity she overcame growing up to get there. And later, in the profound research in her dissertation that caused controversy as well as groundbreaking discoveries regarding education and integration vs. segregation as it relates to psychology. Inez was born into a family with 10 other siblings where she attended â€Å"schools for colored† in Texas. Since her family was poor, it was decided early on that they could only afford to send the oldest child (a son named Leon) to college, and once

Wednesday, May 6, 2020

Why People Mirgrated West to Oregon Essay - 1513 Words

Why did people migrate west – especially to Oregon? Can you imagine how hard and dangerous it would be to take your family and move to an unknown territory, where only a handful of people have visited? Why would people even go to this new land? Well people had different motivations for traveling west, but the common cause was simple. Travelling west was an opportunity for people to start new lives. The chance for a fresh start, a better life, and the chance to make your own fortune motivated hundreds of thousands. Exploring a new territory and expanding our new nation took courage, curiosity and the opportunity to make a fortune. The idea of spreading our country from coast to coast is called Manifest Destiny. Manifest Destiny is the†¦show more content†¦The California Gold Rush began on January 24, 1848, when gold was found by James W. Marshall at Sutters Mill in Coloma, California. The Oregon trail bisected two major Native American tribes the Cheyenne to the North and the Pawnee to the South. The majority of Americans who made the trip to Oregon never had encountered a Native American tribe and most believed they were hostile and vicious people which was far from the truth. Most encounters with Native Americans were just business encounters. The emigrants offered clothes tobacco or rifles and the Natives offered food and horses. Some violent encounters between these two groups of people were the Bear River Massacre and the Grattan Massacre. According to(2) the Grattan Massacre happened over a cow that had roamed off and was eaten by a Sioux village in Nebraska and men from fort Laramie went to the village and the tribe offered them any of the tribes 60 horses. The men denied and asked for 25$ instead and then attacked the village. They fatally wounded Bear(chief) and then Lieutenant Grattan was annihilated. These were bloody encounters where both sides likely suffered significant losses. Other factors that affected emigrants moving west was mother nature. Whether it was the brutal cold of the Rocky Mountains and Northern Plains or the wild river rapids danger was everywhere. Its and extremely dangerous trip and in

Tuesday, May 5, 2020

Marketing Mix for Apple Watch Edition - myassignmenthelp.com

Question: Discuss about theMarketing Mix for Apple Watch Edition. Answer: Apple is the multinational company that deals with technological products such as mobile phones, MacBooks, iPods etc. it is the company that is headquartered at California. The company has started its operation in 1976 by selling personal computers as their first products type. After struggling to so many years, the company has made its position to what it is today. the company has high products range but the most popular products these days which is talked about the most in recent times is watch that is Apple watch (Hitt, Ireland and Hoskisson, 2012). Apple watch is the very smart watch that was officially announced in the year of 2014 but released in April 2015. Apple watches are the very unique products among all the products offerings by Apple. There are three different models that are present in the market for Apple watch that are Apple Watch, Apple watch edition and Apple watch sports. Target market for Apple Watch: Target market is that segment of the market that has been selected by the company in order to market its products. First of all, the company that segments that market as per the characteristics of the customers and then target the segment that is most relevant to the products that the company is offering (Boone and Kurtz, 2013). As far as Apple is considered, it has been analysed that the company is serving large of products to the customers but Apple watch is the product that requires the company to target a particular market as it is not a generalized product used by everyone. There are different basis on which the market has been segmented and thus each segment of the market from each of the division needs to be targeted. Loyalty: it has been analysed that Apple has many loyal customers and the company focuses on targeting those customers only. This is because they know that they have the capability to retain the customers. As the Apple watch can be liked to iPhone and thus the company can target the iPhone users to sell the watches. Geography: Target market on the basis of geography includes the elements such as region and density (De Wit and Meyer, 2010). As far as the region is considered, it has been analysed that Apple is targeting the market of developing as well as developed countries. The more market of the company is in developed countries only. In terms of density, it has been analysed that the company wants to serve the urban market with its products that is Apple Watch. Demography: In terms of demography, the segments are made on the basis of age, gender, lifestyle, income and occupation. It has been analysed that the target market for Apple watch in terms of age is 25-45. Males and females both are targeted (Heracleous, 2013). It has been analysed that Apple is the brand that is considered as the status symbol for the people and thus the people with high lifestyle and standards are majorly targeted by the company. In terms of occupation, the people who are professionals or are at material positions tends to but the products more. This is because these people have high income and the products of Apple are highly priced. Lifestyle and behaviour: The behaviour of the customers is also a criterion on which the company focuses on. It has been analysed that Apple wants to serve it loyal customers and do not focus on serving the different market range (Akana, et al. 2016). They just want to enhance the customer loyalty so that their customers cannot go anywhere. Positioning: Watch market: The market of smart watch is enhancing rapidly with high pace. It has been analysed that many brands are entering this industry such as Google, Samsung, etc. it is the industry that provides the market with high technology products that are used by a particular type of segment. Unique positioning of Apple watches: As far as the positioning strategy of the company is considered, it has been analysed that the Apple watch when launched first was positioned as the product for need. But as far as the new series of Apple Watch 2 is considered, this product is positioned as the style statement. Tim Cook suggested that Apple Watch can be wore whole day as it is newly designed to be a style statement. The two major words that are being used to position the new version of watches are style and taste. When the 1st series of the watches was launched, it was launched with a meaning of showing health and fitness details but now the series has been positioned as the style statement watch that also benefits the customers to have health and fitness details along with time description of course. Early adopters have used the products but it has been analysed that the mass that has been set for the products has not yet achieved by the company. Marketing mix of Apple watch: Product: The product that needs to discuss in this case is Apple watch. It is the watch that comes in different variations. Apple watch is the watch that performs multiple functions. It provides the customers with the benefits of having health and fitness details in their watch. It can link to the iPhone and the message and calls can be attended by watch only. The 2nd series of the watch also provides the benefit of being stylish (Raphan and Friedman, 2014). This is because the products have been positioned as the style statement among the customers. Apple watch has software installed in it that allows the customers to connect their phones to the watch. As far as series 1 of the watches is considered, it has some features like dual core variety and S1 processor while series 2 have S2 processor. Price: Apple watch is the products that are very convenient and functional. It is the product that is launched by Apple to be worn and not to be carried. It is providing many benefits to the customers and is high quality products (Jeyarajah, 2015). Because of high quality and range of functions, it is realized by the company that the providing strategy that needs to be sued is premium pricing. Prices are very high as compared to the competitor brands that have launched the similar products. High pricing or premium providing strategy allow the company to earn more profits and also helps the company to justify its positioning as the premium brand and the products as the style statement (Berthon, Pitt, Plangger and Shapiro, 2012). Even though the price of the products is high but the company has the confidence on its loyal customers that they will but their products. The brand name of the company and its quality is the competitive advantage for the company. Place: Apple is the international brand. The company serves the customers serves the customers in almost all over the world. The brand includes a very strong network and the distribution system that supports the company to deliver the product to the market. At the initial days of the launch of Apple watch the products was not available on the stores of Apple (Graham, 2008). The customer who wants to buy the products has to order the products from the online website. The individual has to call for an executive to install and fix the watch and provide the demo to how to use the watch (Dishman and Calof, 2008). Later one, the company found that it is very difficult process to be conducted and thus the company make changes in their distribution process. The company has selected different distribution network. The company deliver the Apple watch selected pieces through the Apple exclusive stores in the big cities of different countries and through some premium class retailers. Now the products a re available in almost all the stores. The company is also selling its products through website as well. Different mediator websites such as Flipkart, Myntra, and Amazon also sell the Apple products now. This has increased the reach of the customers to the products and also the availability of the products. Promotion: Promotion activities for the company are very important. This is because only launching the products is not enough (Danaher, Hardie and Putsis Jr, 2001). The products need to be marketed as well so that the products can be reached to the customers and the market gets aware of the existence of the products. In case of Apple, it has been analysed that the company not only market the products after its launch but also market the products before launching it into the market. Apple is the brand that is already very popular among the high class customers. It is the brand that positioned itself as the premium brand that is style statement of the people these days. Apple uses many types of advertising techniques in order to market the products like Apple watch. Some of the promotional activities of the company are: Advertising: the company use this method to market Apple watch through different media; advertising is the method that helps the company to show the visual or audio message to the customers regarding the products through different media (Fan, Lau and Zhao, 2015). It helps the company to be reminded by the people and also provide higher reach in the market. The company use the medium such as television and print media to post the ads in order to market Apple watch. Ad posted in Vogue magazine. Sales promotion: Sales promotion is also the method that has been used by Apple to sell Apple watch. The people at the Apple store are so much educated with the knowledge of technology and the features of the products that they can easily convince the customers to buy the products. This is strategy of sales promotion (Grewal, et al. 2014). Public relations: It has been analysed that the company also focuses on making public relation by conducting public campaigns that allow the firm to introduce the new products and its features before the launch of the products (Peattie and Peters, 1997). It has been seen that the customers wait for the launch of the products by Apple because the company make so much of pre promotion before the launch which makes the products already popular. This suggests that the customers are very much eager to use the products by Apple. Recommendations: Although Apple is doing great in the market and with the customers, but there is still some of the scope left for the company, where the company can improve its practices so that the customer value can be enhanced. Some of the recommendations for the company are discussed below: It has been analysed that the products of the company such as Apple watches facing some of the system problems after the update. This may be because of the bugs that are found in the updates. The company release the updates so frequently n their system that they remains with many bugs which can cause problem to the devices, the company should concentrate on making the system updates that are bugs free so that the device of the people does not get affected after doing the update (Shostack, 1977). This helps the company to develop more customers value as most of the customers are facing such issues. Pricing of the products that they company provide is very high as compared to the problem while the products or the Apple watch is not that much high in the quality. If the watches of other brands are considered they are also providing the same features with low prices (Chrysochou, 2010). Thus, customers find it easy to buy those products of other brands rather than Apple. Apple is just becoming the status symbol and losing the trust of the customers. It has been analysed that the company should lower the rice so that more of the customers of middle class and also buy the products. References Akana, J., Andre, B.K., Aoyagi, S., Ashcroft, A.M., Bataillou, J., Coster, D.J., De Iuliis, D., Dye, A.C., Hankey, M.E., Hoenig, J. and Howarth, R.P., 2016.Electronic device with graphical user interface. U.S. Patent D756,357. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Chrysochou, P., 2010. Food health branding: The role of marketing mix elements and public discourse in conveying a healthy brand image.Journal of Marketing Communications,16(1-2), pp.69-85. Danaher, P.J., Hardie, B.G. and Putsis Jr, W.P., 2001. Marketing-mix variables and the diffusion of successive generations of a technological innovation.Journal of Marketing Research,38(4), pp.501-514. De Wit, B. and Meyer, R., 2010.Strategy: Process, content, context. Cengage Learning EMEA. Dishman, P.L. and Calof, J.L., 2008. Competitive intelligence: a multiphasic precedent to marketing strategy.European Journal of Marketing,42(7/8), pp.766-785. Fan, S., Lau, R.Y. and Zhao, J.L., 2015. Demystifying big data analytics for business intelligence through the lens of marketing mix.Big Data Research,2(1), pp.28-32. Graham, H., 2008.Marketing strategy and competitive positioning. Pearson Education India. Grewal, D., Levy, M., Mathhew, S., Harrigan, P. and Bucic, T., 2014. Marketing, North Ryde, N.S.W. Heracleous, L., 2013. Quantum strategy at Apple Inc.Organizational Dynamics,42(2), pp.92-99. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012.Strategic management cases: competitiveness and globalization. Cengage Learning. Jeyarajah, A., 2015. Apple. Social Responsibility and Supply Chain Management. Peattie, K. and Peters, L., 1997. The marketing mix in the third age of computing.Marketing Intelligence Planning,15(3), pp.142-150. Raphan, M. and Friedman, H.H., 2014. Tools for organizational survival in the Internet age: Adaptivity, creativity, and diversification. Shostack, G.L., 1977. Breaking free from product marketing.The Journal of Marketing, pp.73-80.